piccolo adj. Italian for “small.”
Big plans for small businesses. A clear marketing roadmap, without the agency price tag.
I look at everything your business is doing to get customers, tell you plainly what’s working and what isn’t, and hand you a step-by-step plan for the next 90 days.
For owners who know marketing matters, but not where to start.
You don’t need a 40-page report or a big retainer. You need someone to look at the whole picture and tell you the next three things to do.
- You’re posting on social media but can’t tell if it brings in customers.
- Your website exists, but the phone doesn’t ring because of it.
- You’ve been pitched ads, SEO, and apps, and you’re not sure what’s worth paying for.
- Your competitors seem to show up everywhere online, and you don’t.
How it works
Every engagement follows the same simple path, so you always know what happens next.
Audit
I review your website, Google profile, reviews, social media, and email, then score each area so you can see where you stand.
Plan
You get a prioritized roadmap: quick wins for the first 30 days, then the bigger moves, ranked by impact, effort, and cost.
Grow
Follow the plan on your own, or keep me on for monthly check-ins, content calendars, and reporting.
Services and pricing
Flat prices, agreed up front. No long contracts.
Mini audit
Best if you want a quick, honest read on where you stand.
- Scorecard across your website, Google profile, reviews, and social
- Your top five priorities, in order
- A 45-minute call to walk through the findings
Full audit + 90-day plan
Best if you’re ready to act and want a plan to follow.
Most popular- Everything in the mini audit, in more depth
- Competitor check on your top three rivals
- 90-day roadmap with quick wins and longer-term moves
- 30-day content calendar you can start using right away
- Two follow-up calls
Monthly support
Best if you want someone keeping you on track.
- Monthly strategy check-in
- Content calendar each month
- Simple report on leads, reviews, and website traffic
- Help putting the plan into action
Not sure which fits? Book a free 20-minute intro call and I’ll tell you honestly, even if the answer is “start with the mini audit.”
What the audit looks at
Five areas that matter most for small businesses. Each one gets a red, yellow, or green score so you can see the gaps at a glance.
Foundations
Who your ideal customer is, what makes you different, and whether your brand looks consistent.
Website
Speed, mobile experience, clear calls to action, and basic search visibility.
Local search & reviews
Your Google Business Profile, review count and responses, and directory listings.
Social & content
Whether you’re on the right platforms, posting consistently, and sharing things people want.
Email & repeat customers
How you stay in touch with past customers and turn them into referrals.
Hi, I’m Dylan.
I started Piccolo Strategy Co. because small businesses get two kinds of marketing help: expensive agencies built for bigger companies, or a pile of tools nobody has time to learn.
My approach is simpler. I look at what you’re already doing, figure out what will make the biggest difference for the least time and money, and give you a plan you can actually follow.
Dylan Piccolo, founder
Let’s map out your next 90 days.
Send me a quick note about your business and what you’re hoping to fix. I’ll reply within one business day to set up a free 20-minute intro call.